Be good Health
& Good Day
Be Good Health is an Australian wellness brand focused on making everyday health simple, enjoyable and easy to maintain. Through convenient, nutritional products, the brand aims to help people build sustainable daily wellness habits without complexity or compromise.
For Be Good Health, I developed the parent brand identity and overarching visual system, creating a scalable foundation for future product expansion. I also designed the visual identity and packaging for the brand's flagship product, “Good Day”, a daily multivitamin drink. The project encompassed brand design, packaging and rollout, resulting in a cohesive and engaging brand experience that balances credibility, accessibility and strong shelf appeal.
